New Luxury: 2009 Kia Borrego

We are happy to announce the arrival of Kia's newest Luxury SUV to the Kia family, the all-new 2009 Kia Borrego! Kia has decided to make a SUV that not only comes with style, power and best-in-class fuel economy, but at a price a lot less than what you would expect to pay.

In a tough economy with growing families, the highlights is that the V8-2WD Borrego gets 22 mpg on the highway while starting under $27,000. With 6 standard airbags, your friends and family can feel extra safe.

The new-to-Kia Six-Speed Automatic Transmission mated to the V8 engine, the mid-size SUV is able to achieve best-in-class fuel economy for an engine of its kind with an EPA rating of 15/22 city/highway for the V8 with 2WD and 15/20 city/highway for the 4WD. When the V6 is under the hood, Borrego is able to achieve competitive fuel economy of 17/21 city/highway (2WD) and 16/21 city/highway (4WD).



Available in LX and EX trims, Borrego’s spacious cabin comes well equipped with a slew of standard convenience features, including: air conditioning; power door locks, windows and mirrors; keyless entry; cruise control and an AM/FM/CD/MP3 six-speaker audio system to keep its passengers entertained and comfortable. Complementing the audio system, Borrego comes standard with USB and auxiliary input jack and is the first Kia vehicle to offer SIRIUS Satellite Radio with three months of complimentary service for hours of uninterrupted amusement³.

Adding even more refinement and upgrades, the EX trim level includes an eight-way power adjustable driver’s seat, four-way power adjustable front passenger’s seat, floor mats, dual-zone automatic climate control, Homelink® with compass, steering wheel audio controls, trip computer, and a leather-wrapped steering wheel and shift knob. The new midsize SUV also offers Kia’s first voice-activated navigation system, with a Rear Seat Entertainment Package that includes an eight-inch widescreen television (EX models) for passenger entertainment during long car rides or around-town adventures.

With the EX trim level, consumers also are optioned with the Luxury and Premium Packages. The Luxury Package includes: nicely appointed leather seats; heated front seats; power tilt and telescopic steering wheel; and memory settings for the driver’s seat, outside mirrors and steering wheel. Progressing to the Premium Package includes everything in the Luxury Package in addition to a sunroof, a 10-speaker Infinity audio system, rear air conditioning with controls, running boards and a rear camera display for enhanced visual assistance.

In the fall, Borrego will offer the top-of-the-line, Limited trim level in addition to the LX and EX trims, which will come only in a black monotone exterior with black interior trim. Exclusive features to the Limited edition include push button start/smart key, Supervision™ meter cluster, power adjustable pedals, chrome accents on outside door handles and rear garnish, heated second row seats, Bluetooth®, Limited exterior badging and floor mats. Limited trim also includes the Luxury and Premium package content, less the running boards.

Borrego ups the ante in safety, offering the same high level of standard safety equipment as all Kia vehicles, including additional features exclusive to the midsize SUV. Standard equipment includes front advanced airbags, front seat mounted side airbags, full-length side-curtain airbags for all three rows and driver’s knee airbag (V8 models only), four-wheel disc brakes with an antilock brake system (ABS) including Electronic Stability Control (ESC) and traction control system (TCS), electronic brake distribution (EBD), brake assist system (BAS) and a tire pressure monitoring system (TPMS). Borrego’s technologies all work together to provide a technically sophisticated safety package for the driver and passengers.

Working with the standard ABS with ESC, EBD and TCS, the system can apply individual brakes selectively to control oversteer and understeer as needed to help the driver maintain control on slippery surfaces or during certain emergency maneuvers. Being able to control any or all of the brakes allows the ESC system to provide responsiveness, control and enhanced accident avoidance capabilities to help the driver, although ESC is not a substitute for safe driving procedures.

The TCS uses brake and engine torque intervention to enhance traction during launch and acceleration on road surfaces. If the ABS system detects wheel slip, it signals the engine control unit to adjust engine torque output accordingly. TCS also senses when one or more wheels spin faster than the vehicle’s speed, and if this condition is present it applies the brakes to that wheel or wheels. Working together, the two systems limit wheel spin and help the driver maintain control.

A standard back-up warning system provides an audible warning using ultrasonic sensors to detect and help prevent hitting hard-to-see objects. Borrego also includes Hill Start Assist Control (HAC), which helps prevent the vehicle from rolling backward when trying to pull away from an uphill gradient, as well as Downhill Brake Control (DBC), which helps keep the vehicle moving straight and steady down steep grades. Both functions are new to Kia.

Like all Kia models, Borrego is covered by a comprehensive warranty program, which offers unprecedented consumer protection. Included in this program are a 10-year or 100,000-mile limited powertrain warranty, a five-year or 60,000-mile limited basic warranty, and a five-year or 100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan is also part of the comprehensive coverage program.

To see the new Borrego, Please visit us at MY Kia at 222 Auto Center Circle, Salinas, Ca or Bruce Liscomb or Jim Davis at 831-444-4097.